Coupons are a great way to promote your bricks-and-mortar business. With the right coupon you can shape customer purchasing patterns so that you make the most money. You can reward frequent customers, generate new customers, boost business during slow times (such as early in the week for a restaurant), promote new items or slow-moving merchandise, or offer seasonal discounts.
What should be on a coupon? "Must-haves" include:
- Your business information
- Details of the sale
- Expiration date
- Valid days and times
- Terms and conditions
Other available choices include: a bar code, serial number, or any other way of tracking redemption rate or gathering information; and graphics - your logo, a background or picture, etc.
A well-designed coupon is sort of a mini-advertisement for you personally as well as your business. It should be attractive, informative, clear to see, and show both the offer as well as your business in the best light possible.
Toss in the web and email, and you have an online coupon. An internet-based coupons really are a very low-cost method to improve your offline business. You can include a coupon page to your site, email coupons to your customers, or perhaps send an offer straight to their PDA or cellphone. Reaching hundreds - or perhaps thousands - of consumers and prospects costs you next to nothing when compared with traditional methods like newspaper ads, coupon books or door hangers.
With a sign-up form in your coupon page, you are able to gather names and emails of prospects whom you can also add for your database for future marketing purposes. Just remember to verify their submission using a "double opt-in" system.
With a traditional paper coupon, it's time-consuming and expensive to make changes and obtain the coupon in to the hands of your prospects. But with the web, you may make alterations in minutes and get it for your market almost immediately. As well as for much less compared to cost of a graphic designer, print shop, or newspaper advertisement.
A number of companies offer online coupon generation systems to create your job as quick and easy as possible. Typically, after you register, you receive use of one's own member's area where you store your finished coupons. You may also upload your logo, and other graphics. Some companies have their own collections of popular graphics for you to use.
An easy web wizard will lead you step-by-step with the coupon creation process, which means you do not have to know anything about HTML or other geek stuff.
With an online coupon generation system, you can have total flexibility in designing your coupon. You may make your template completely from scratch and choose exactly where to place all the information. Adding your logo, background,or perhaps a bar code. Alternatively, save time by using one of the standard templates provided. Once you have finished a coupon, just reserve it away. Later you can refer to it as up, create a few changes, reserve it under another name, and you've got another coupon.
Obviously, you may also print your web coupon for offline use.
Once you have designed a few coupons you simply combine them together to make a coupon page for the web site.
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